Social media baking star Eloise Head (aka Fitwaffle), author of the Sunday Times-bestselling cookbook Baking It Easy, has featured in a Bookseller article detailing the BookTok phenomenon and the rise of bestselling TikTok authors.

Declaring this “the TikTok era”, the article highlights Eloise’s success: “TikTok baker Fitwaffle, who counts four million followers on the social media site, saw her début cookbook Baking it Easy chart third in Hardback Non-fiction in its first week.”

A book of simple and easy-to-make sweet treats, Baking It Easy contains recipes of only a few ingredients which are suitable for all baking abilities and are utterly delicious!

These recipes are designed for bakers who don’t have much time to spend in the kitchen or buying lots of fancy baking ingredients, but don’t want to skimp out on indulgent desserts.

Baking It Easy is out now. Grab your copy here or, better, via your local bookshop or Bookshop.org.

You can follow Eloise on Instagram @fitwaffle and @fitwafflekitchen, TikTok @fitwaffle, and YouTube: Fitwaffle Kitchen.