Eloise Head, known online as Fitwaffle, has amassed a following of more than 15 million across her social media platforms with her simple and indulgent, low-ingredient bakes. A personal trainer, turned food influencer, turned baker, Eloise creates short, engaging recipe videos on her social media channels to inspire others to start baking. She has a passion for fitness and nutrition, but also has a massive sweet tooth, and encourages her audience to enjoy all foods in moderation.

Find her on Instagram @fitwaffle and @fitwafflekitchen, TikTok @fitwaffle, and YouTube: Fitwaffle Kitchen.