Rinkoffs, London’s popular Jewish family-run bakery, has been featured on BBC Radio London with presenter Aaron Paul.

Jennifer Rinkoff, head of new product development at the bakery, appeared on the show and spoke about everything from the bakery’s origins and the founder, Hyman; what the East End means to her wider family, and how she manages to juggle a growing family and her work.

Listen to Jennifer’s segment here; it starts at 3:21:00.

Find out more on the Rinkoff Bakery website here and follow them on Instagram here.