Personal chef turned social media star Natalia Rudin (also known as @natsnourishments) has just been featured in a long-read article by the BBC.

It chronicles the fall in popularity of conventional “stand and stir” tv cooking shows and the rise of influencer food content like Natalia’s.

David Sillito highlights the cultural sway influencers like Natalia Rudin have, writing:

“When sales of tins and bottles of beans rose 122% in Waitrose in a year, they put it down to foodie influencers, like Natalia. She no longer only posts on Instagram but on YouTube too. Some of her Instagram videos have surpassed 20 million views.”

Read the full article here.

Natalia shows readers how to take simple everyday ingredients like beans, peppers, yoghurt, veg, spices, pasta and tomatoes and elevate them to another level so that simple food feels posh, and posh food feels simple.

Cooking Fast and Slow is the new must-have for every home cook who wants soul-nourishing, comforting food, no matter how much time they have on their hands, and who wants cooking plant-based food to feel more like an indulgence than a sacrifice.

Cooking Fast and Slow: Easy, Comforting, (Mostly) Plant-based Recipes for Busy People  is out now. Order your copy here, or, better, via Bookshop.org and your local bookstore.

You can find it on US Amazon here.

Follow Natalia on Instagram, TikTok and subscribe to her YouTube channel @natsnourishments.